Dental care specialists Colgate have re-launched a campaign in the UK to help raise oral health awareness during Oral Health Month.
The re-launch of the campaign comes, following recent news that millions of parents are neglecting their children’s teeth by failing to take them to a dentist or ensure they brush regularly.
The study exposes worrying gaps in oral hygiene among British parents, as just half of those with children under 12 say they take their children to visit the dentist regularly.
A survey published by Mintel revealed that 57% of parents ensure their children have brushed their teeth properly.
Colgate’s Bright Smiles, Bright Futures™ programme has been re-launched to improve the oral health of children globally through education and prevention and, since 1991, has helped educate 700 million children across 80 countries worldwide.
As part of the UK campaign, Colgate is distributing 300,000 oral health packs to teachers of five to seven year-old children. These packs contain resources designed to help children understand the importance of good oral health from an early age and build self-esteem and good oral health practices for a lifetime.
During September Colgate is providing Oral Health Month-registered dental practices with Bright Smiles, Bright Futures™ educational materials. The 2014 practice pack contains materials to help dental teams engage with children and their families about the importance of oral health and how it contributes to overall health, as part of their ongoing delivery of care.
Additionally, the 2014 online verifiable CPD programme Delivering Caries Prevention in Children is available to all dental professionals. This interactive programme is available to download by visiting www.colgateprofessional.co.uk